Badalta Samay… Badalta Cinema

Badalta Samay… Badalta Cinema – Part 8

Indian Film Industry adopts ‘Technology’ to battle Piracy!   From Television to Video Piracy to Audio Piracy and now the bullying by OTT!  The Indian film industry has been bravely confronting the technological challenges because technology and inventions are the bitter truth of existence. On the one hand, if the technology and inventions created hurdles and shattered the film business,…

Continue Reading

Badalta Samay… Badalta Cinema

Badalta Samay… Badalta Cinema – Part 7

How the film industry struggled against Audio Cassette Piracy? Music is the backbone of the Indian film industry. According to trade pundits, 70% of the film industry’s revenue is due to good music. Good music not only builds pre-release publicity but in most cases,  it has played a pivotal role in the mega-success of a film. Since the early ’30s,…

Continue Reading