With the chartbuster song, Ek Do Teen…….. (Tezaab) Madhuri Dixit rose to dizzy heights of popularity. The song became so popular that other producer made a beeline requesting her to do similar item songs in their films. Being a skilled dancer and blessed with exceptional beauty, Madhuri thus did many enchanting item songs like Choli Ke Peeche Kya Hai… (Khalnayak), Dhak Dhak Karne Laga … (Beta), Tamma Tamma.. (Thanedaar), and of course her latest item song Ghagra (Yeh Jawani Hai Deewani). In short, Madhuri Dixit gave a boost to the heroine’s performing items song on the silver screen.
In the late ’90s, Shilpa Shetty started the trend of doing an item song as a guest appearance. Her item song Main Aai Hoon UP Bihar Lootne… in film Shool (1999) became a huge hit. Later, Aishwarya Rai Bachchan did a super hit item song Ishq Kameena…. with Shah Rukh Khan in Boney Kapoor‘s film Shakti: The Power (2002). The song became a saving grace to save the film from the disaster at the box-office. Inspired by the success of the item song filmmaker Aditya Chopra insisted film director Shaad Ali to incorporator an item song in the film Bunty Aur Babli (2005). Yes, you have guessed it right, the song Kajra Re … broke all records and became a chartbuster in 2005.
he success of item songs thus gained momentum and even serious filmmakers like Vishal Bhardwaj included an item number in his film Omkara (2006). Interestingly, Vishal Bhardwaj set a new trend of hiring a top actress to do a single item song. He signed the hot and sexy Bipasha Basu and paid her an astronomical of Rs 60 Lakh for the song – Beedi Jalaile. The gamble paid off the song played a key role in the film’s mindboggling success.
The same year filmmaker Farhan Akhtar roped in top actress Kareena Kapoor to do the seductive number Yeh Mera Dil Pyar Ka Deewana… in the remake of Don (2006). Insiders claim Kareena was paid a whopping amount that was kept undercover. Nevertheless, Kareena Kapoor with her dazzling beauty oozed oomph on the silver screen and soon became one of the most sought and Hot Bollywood actresses in the tinsel town Kareena for an item song. Her other hit item song is Fevicol Se, Halkat Jawani and Chammak Challo, for which received a massive Rs. 5 crores for just a single song!!
The other actress to receive an exorbitant amount for single item song is Priyanka Chopra who charged a bomb Rs 3 crore for the item song Babli Badmash (Shootout At Wadala). Further, in Ranveer Singh‘s hit film Goliyon Ki Raasleela Ram-Leela, Priyanka charged a huge Rs 6 Crore for her seductive moves in this song, Ram Chahe Leela Chahe Raam.