How Bollywood Leading Ladies Dressing Turned From Modest To Bold

How Bollywood Leading Ladies Dressing Turned From Modest To Bold

Before the surge of OTT platforms like Netfilx, Amazon Prime, Disney+Hotstar, etc. made their debut into the world of entertainment, Bollywood movies were the No.1 amusement for the masses and classes alike in India. They were not just a mere source of passing time but also an inspiration and motivation in many ways. Films like Tiranga, Ghulam-E-Mustafa, etc gave a…

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The Rise of OTT platforms in India

The Rise of OTT platforms in India

The explosive growth of Over-the-top (OTT) platforms in India has disrupted the entertainment industry that delivers the content over the internet and has become one of the most popular platforms that is available to the consumers at all times. Ever since the Cable TV got introduced we saw the growth in the ‘90s. This has led to new opportunities for…

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Badalta Samay… Badalta Cinema

Badalta Samay… Badalta Cinema – Part 8

Indian Film Industry adopts ‘Technology’ to battle Piracy!   From Television to Video Piracy to Audio Piracy and now the bullying by OTT!  The Indian film industry has been bravely confronting the technological challenges because technology and inventions are the bitter truth of existence. On the one hand, if the technology and inventions created hurdles and shattered the film business,…

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Badalta Samay… Badalta Cinema

Badalta Samay… Badalta Cinema – Part 7

How the film industry struggled against Audio Cassette Piracy? Music is the backbone of the Indian film industry. According to trade pundits, 70% of the film industry’s revenue is due to good music. Good music not only builds pre-release publicity but in most cases,  it has played a pivotal role in the mega-success of a film. Since the early ’30s,…

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Badalta Samay… Badalta Cinema

Badalta Samay… Badalta Cinema – Part 6

How Video Piracy killed the economy of the Film industry?   Video piracy, in simple terms, means illegal copying of copyrighted new release film and then sold at significantly lower prices in the ‘grey’ market. And what is a ‘grey market’? Well, it is a market where the copied film is passed to public viewing through ‘unauthorized’ and illegal channels!…

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Badalta Samay… Badalta Cinema

Badalta Samay… Badalta Cinema – Part 5

How the invasion of ‘Television’ became a threat to the Film Industry? Television first started in America in the year 1928, while in India, Television or Doordarshan (DD) started on Sept 15, 1959, in Delhi. The Mumbai Doordarshan began in 1972. Initially, TV was the identity of the rich and the famous. It was expensive, and only the rich could…

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