Why are actors taking to Film Production? It is true that as co-producers, actors make more money but is money the only benchmark that is attracting actors to film production?
Well, Kamal Haasan, the most versatile actor of Indian cinema contradicts. He says, “No, money is not everything. For an actor, the most decisive thing is the strength of his character. If the character is challenging and it gives the actor to experiment and explore his potential as an actor them I may even do the role for half my fee but the issue is that we do not have writers who have innovative scripts and challenging roles. “He added, “Hence I jumped into film production. As a producer, I have the command to select a script and do roles which are daring, unique and give me solace as an actor to do such kind of diverse roles like Chachi 420, Hey Ram, Vishwaroop II etc.
John Abraham, hit stardom with Dhoom however, more than an actor John Abraham has won fame as a producer. His production company JA Entertainment has a hundred percent success records. He began his JA Entertainment‘s production house in 2012 with the super hit film Vicky Donor that won both commercial and critical success. The film also won National Film Award for Best Popular Film Providing Wholesome Entertainment. His other film Madras Café (2013), Parmanu: The Story of Pokhran (2018) and Batla House (2019) all are super hit. Even the two films Rocky Handsome (2016) and Force 2 (2016) were average hits.
John Abraham says, “As a producer, I produce films in which the content is the hero. For Vicky Donor, everybody raised eyebrows but I was sure the unique subject would be appreciated.” He adds, “Before joining films I worked as advertising planner at Enterprise Nexus Communications Private Limited and planned advertising campaigns for top brands like The Times of India. This job helped me understand not only audience segmentation but also the demographics of an audience. Hence while making Vicky Donor I was confident of its success. We made the film for Rs 15 crore and the film collected Rs 66 Crore!”
Like John Abraham, actor Aamir Khan Productions has a perfect success rate. Khan has produced 6 films and all are hit. Aamir Khan‘s first film, Lagaan (2000) cost Rs 25 crore to make and earned Rs 75 crore worldwide at the box office. A film trade editor says, “Aamir Khan understands the creative aspects of film-making and also is a master of marketing strategies. Hence a look at the film produced by him reveals that all his films have been made little known supporting cast but the King has been the Content. Hence even his non-star cast films like Peepli Live, Delhi Belly and Jaane Tu… Ya Jaane Na have been hit. While films like Taare Zameen Par, Secret Superstar and Dangal have him as the only saleable star and rest all newcomers. Thus he makes a film on a low budget but since the content is strong his film does wonder at the box-office.”
A veteran film trade journalist says, “There is a dearth of good story writers hence most of the actors’ production houses have created their own creative teams who explore ideas and work on high-quality content.”