The svelte actress Shilpa Shetty has been made the Brand Ambassador for the Modi Government’s cleanliness initiative mission called the ‘ Swachh Bharat’.
The 41 year old actress will feature on the television and radio campaigns which will aim at discouraging people from littering on the streets , showcasing campaign posters of the actress will be on display at various prominent points across the country in every city.
The idea is to rope in more celebrities and public figures to help them achieve their targets of ‘Swachh Bharath Mission’ . The campaign featuring Shilpa Shetty will roll out soon at a national level by the Urban Development Ministry , Joint Secretary and Director of Swacch Bharath Mission .
As we all know littering is one of the major problems faced in Urban areas of India wherein people or vendors or shopkeepers do not use a bin to throw a waste. The Ministry to curb this habit and bring about the change for a better living has also approached celebrities like Priyanka Chopra to support the mission which will aim only at the cleanliness and eradication of dirt within 2 years and have targeted it at year 2019.
The earlier ambassadors for this drive were Amitabh Bachchan, Salman Khan, Shankar Mahadevan and Sachin Tendulkar.