The New Weapons Of The Modern World: The Box Office Kingmakers PR and Media

In today’s world of bollywood movies, success isn’t measured on the basis of just a story on the screen; it is also about the buzz created off-screen, how it can reach the masses. Public Relations, also conveniently known as PR, and Media have now become powerful weapons, reshaping the destiny of films. Certain bollywood Movies released recently, with mediocre content like "Gadar 2" and "Pathaan", are now killing it at the box office, all thanks to the smart PR and Media tactics. A movie like OMG 2, with such important, informative content for the audience, lacks the final touch of tools, like marketing and PR. 

PR has evolved to a great extent- it creates a feeling of excitement among the masses, and makes ordinary ‘reviewed’ films a must-watch event. One of the major tactics involves social media influencers, as they play an important role and help spread the love for the movie, faster than word of mouth. They also make sure their content reaches a diversified audience, in order to drive more and more traffic. On the other hand, the Media coverage can make us believe an underachieving film is amazing, when it’s not. Now that social media has become another powerful tool, online chatter has become the new word of mouth, indirectly helping the film gain stardom. 

This huge focus on the PR and Media is changing how movies are made. This shifted focus has led to the quality of the films being degraded over the years, as the choice of ‘Marketability’ over ‘Artistry’ has taken place. Even though the audiences over the years have now become wiser, the important knowledge of choosing ‘quality’ of the content over the marketing stunts should never leave the boat, floating in this ocean of the history of Indian Film History. The film industry should now focus on both PR and its content quality, in order to keep the box office booming.