Aamir Khan’s Sitaare Zameen Par To Break Bollywood Release Norms

In a radical departure from typical Bollywood film releases, Aamir Khan’s much-awaited film Sitaare Zameen Par will follow a radically different release pattern. Sources say the movie won’t have any shows set before 9 AM, dropping the super-early morning show rush that’s become the norm for huge releases.

No shows before 9 AM, no price hikes

Further, the film will break from the standard 'blockbuster pricing' fad, the often industry-wide practice of dramatically raising ticket prices for popular new releases. Instead, the pricing will be the same, opening it up to a wider audience.

Another Films of the Future positive moves includes not allowing other films to share single-screen theatres with their films. Sitaare Zameen Par will have exclusive runs on each single screen it releases in, guaranteeing a more focused audience.

Breaking norms with a unique release model

Industry insiders have pointed out that this strategy is in line with Aamir Khan’s long-standing strategy to focus on content and experience for the audience over box office. If they make these smart manoeuvres, Sitaare Zameen Par has the potential to do what no Bollywood film has before it and change the paradigm of how Indian movies are released.