Ajay Devgn Returns As Face Of Prayag India, Revives Likh Ke Le Lo Campaign

Ajay Devgn has once again joined hands with Prayag India, reprising the role of brand ambassador for the company’s wide collection of faucets and sanitaryware. Moving forward, the acclaimed actor will lead the new take on the award-winning 'Prayag Quality Bemisal – Likh Ke Le Lo' campaign, which focuses on the outstanding quality and dependability of Prayag’s extensive product line. Prayag’s CEO, Nitin Aggarwal, was thrilled with the reunion, calling it the “coming together of two legendary brands.” He pointed out that Devgn’s strong, no-nonsense personality matched the brand values, and he’s confident that the relaunch of the creative partnership will enhance Prayag’s visibility across national media, both digital and traditional.

Bollywood actor rekindles iconic ‘Likh Ke Le Lo’ campaign for Prayag’s sanitaryware line

Ajay Devgn was in agreement on this, adding that communication has to be effective, meaningful and credible qualities that, after more than 30 years in the business, he’s sure Prayag provides. With a large dealer network of over 12,000 dealers across the country and exports to as far as the Middle East and Sri Lanka, the company is banking on a higher brand recall and better penetration. With the re-entrance of Devgn, Prayag’s going for the jugular, combining trust and familiarity with quality delivery.

Ajay Devgn reaffirms brand loyalty, spearheads Prayag’s renewed marketing push

As consumers recognise the brand’s face in new advertisements, Prayag later wants to re-establish the brand’s position as the leading home sanitaryware manufacturer in all of India.