Shemaroo Entertainment, one of India's leading media and entertainment companies, collaborates with Indian Media Entertainment Network (IMEN) to re-imagine the 90s humour, Jamai Raja starring Anil Kapoor - Madhuri Dixit - Hema Malini has done. It was 32 years ago on October 19, 1990, when the film first hit the theaters and the on-screen chemistry of Anil-Madhuri as well as the tough mother-in-law portrayed by the legendary Hema Malini enthralled the audience. Hiren Gada, the CEO, of Shemaroo Entertainment, said, "We have been the pioneers in innovating newer methods to entertain India. It is imperative to keep evolving with the trends of the industry. Our first move in reintroducing old content to the contemporary audience is our partnership with IMEN for Jamai Raja. They have proven expertise and the right acumen to develop enjoyable content and reinvent the classic on such a large scale."

Nilesh Sahay, CEO, of IMEN, said, “The majority of content consumed internationally is the action genre. It is our duty to produce the best action content for people to enjoy as a company that specializes in that genre. Shemaroo has long been associated with family entertainment, so I'm thrilled to collaborate with them to deliver Jamai Raja, a large-scale action entertainer that will make people laugh hysterically and cry a little bit, in theatres