After her stint in Bollywood actress Rhea Chakraborty craved for her name in the business world . The actress went through a prolonged battle and an intense public and media scrutiny following the allegedly suicide of boyfriend Sushant Singh Rajput in 2020. It’s been five years as the criminal investigations and negative coverage impacted her image in the film industry making it difficult for her to sustain her career in the film industry.

Rhea’s marketing strategy.

Rhea inaugurated her first stores in Bandra, an upscale suburb of Mumbai . Despite the high rentals, she got the support of her partner Shouvik for her new venture. The brand had secured Rs. 1 crore in seed funding from Kishore and Aashni Biyani. Within a year the company value exceeded to Rs. 40 crores.

Rhea uses her podcast to introduce her brand , engage potential investors and she shares her vision. She has over just one year built personal trust and demonstrated a substantial growth and has attracted successful investments. She says she believes as the brand grows , the public awareness and confidence is built and further investments naturally follow.