Kartik Aaryan Becomes Brand Ambassador For Skechers In India

Global comfort-footwear behemoth Skechers has appointed Bollywood heartthrob Kartik Aaryan its ambassador to the Indian market in an effort to make a big local splash. The actor will star in a campaign launching next month to advertise Skechers’ new slip-on technology, featuring the brand’s 'Hands Free Slip-ins' collection, designed to make slipping into shoes as easy as it sounds. Renowned for his boy-next-door charisma and massive appeal with millennials and Gen Z, Aaryan’s youthful passion is set to bring a new energy to the Skechers brand image. With the Indian footwear market set to triple to $70 billion by 2028, the brand is using its star power to appeal to young, fashionable, comfort-seeking consumers.

Your Favourite Bollywood Star Just Made Skechers Cooler Than Ever

 We are very excited to have Kartik Aaryan join the Skechers family. His youthful energy and relatability fit our brand so well because we want to break down that barrier between comfort and style. To kick off the collaboration, Aaryan will feature on TV, digital, and social media to demonstrate how easy, innovative, and stylish the slip-in range is. 

New Partnership Aims to Blend Style and Comfort for Indian Consumers

This endorsement is part of a larger trend of Bollywood celebrities collaborating with footwear brands from Bata to Mufti and Lava, with Aaryan himself having once endorsed Bata and Mufti, further solidifying the increasing crossover between cinema and lifestyle marketing.