Netflix Announces Its AVOD Model With Ad Supported Low-Price Subscription In 2023

We are so used to seeing ads on Television and cinemas during a show or film. But are we ready for that on our favourite streaming giant Netflix? Well that is what the digital platform has announced. A letter to the shareholder read, “Over time, our hope is to create a better-than-linear-TV advertisement model that’s more seamless and relevant for consumers, and more effective for our advertising partners. While it will take some time to grow our member base for the ad tier and the associated ad revenues, over the long run, we think advertising can enable substantial incremental membership (through lower prices) and profit growth (through ad revenues).”

 The ads on Netflix however will be short, more crisp and concise. It will be an advantage for those who want to pay less but don't mind a few ads during their favourite series and films.