Ram Charan Named Brand Ambassador For Archery Premier League

The Archery Association of India (AAI) has announced acclaimed actor and global icon Ram Charan as the Brand Ambassador of the inaugural Archery Premier League (APL).

The league will debut from October 2 to 12, 2025, at the Yamuna Sports Complex in New Delhi.

Archery Premier League set for debut with Ram Charan as face of the event

Billed as the first-of-its-kind franchise-based archery tournament, APL will bring together leading men and women recurve and compound archers from India and abroad. With six franchise teams featuring 36 top Indian archers and 12 international athletes, including names from the world’s top 10, the league introduces a dynamic format where recurve and compound archers will compete together under lights — a global first for the sport.

Ram Charan expressed his excitement, saying that archery embodies discipline, focus, and resilience, values he resonates with deeply. He added that the league will not only give Indian talent a world-class platform but also put a global spotlight on the sport.

AAI ropes in Ram Charan to boost archery’s global appeal

AAI President Arjun Munda called the initiative a dream for young archers across India, while Secretary General Virendra Sachdeva said the league will bring professionalism, visibility, and global competitiveness to Indian archery.

Supported by World Archery, World Archery Asia, and the Sports Ministry of India, the Archery Premier League is being positioned as a key step toward India’s Olympic aspirations.