Ritu Kumar On Changing Fashion Trends: 'Younger Generation's Needs Are Different'

Veteran fashion designer Ritu Kumar, one of the most respected names in Indian fashion, recently opened up about how the industry has evolved and continues to shift with the changing preferences of newer generations.

According to Kumar, the younger audience has a distinctly different set of fashion needs compared to earlier eras.

Why Gen Z Is Reshaping the Fashion Industry

Speaking at an event, Ritu Kumar said, 'The younger generation's needs are different, and that’s why the industry must keep reinventing itself. Their lifestyle, exposure, and choices are far more global and dynamic now.'

She added that fashion today is not just about aesthetics but also about functionality, comfort, and self-expression. As social media continues to influence trends rapidly, designers are compelled to adapt much faster to consumer preferences than ever before.

Ritu Kumar Reflects on Shifting Fashion Demands

Ritu Kumar, who has been a trailblazer in bringing Indian textiles and embroidery to the global platform, believes that tradition and innovation can coexist. 'Young consumers are open to experimenting, but they also appreciate authenticity. Our job as designers is to create that balance,' she said.

With decades of experience, Kumar continues to inspire young designers and has remained a relevant voice in the fast-changing world of Indian fashion.