Bollywood superstar Salman Khan has moved the Delhi High Court seeking strong legal protection over his personality and publicity rights. His petition, listed for hearing on December 11, urges the court to stop any unauthorised use of his name, photographs, voice, likeness or any identifiable element of his persona across social media, digital platforms and commercial outlets.

In the plea, Salman states that misuse of his identity has increased significantly, especially in the digital space, where manipulated and AI-generated content can easily mislead the public. He argues that such unauthorised use not only exploits his image for profit but also risks damaging his reputation among audiences.

The petition also highlights the growing challenge of deepfake content, fake endorsements, and misleading promotional material created without his permission. Salman asserts that these practices violate his personal and publicity rights and calls for strict court intervention to prevent further exploitation.

In recent months, several Indian celebrities have sought similar legal protections, reflecting a rising concern over unregulated digital misuse and commercial exploitation of public figures. The court, led by Justice Manmeet Pritam Singh Arora, will now examine Salman’s request for comprehensive safeguards as online identity theft continues to surge.