Vidya Balan Named Brand Ambassador For Vasmol’s New Henna Creme Hair Colour

Renowned actress Vidya Balan has been announced as the brand ambassador for Vasmol’s new Henna Crème Hair Colour, a no-ammonia product that blends the natural goodness of henna with a modern creme format.

Vidya Balan is face of Vasmol’s ammonia-free henna range

The launch was marked on June 25, 2025, in Bhubaneswar, coinciding with the Rath Yatra festival. As part of the celebration, renowned sand artist Sudarsan Pattnaik created a unique sand sculpture symbolizing the transformation from grey hair to vibrant black, capturing the essence of the campaign’s tagline: ‘Surakshit rahe mere baal, Vasmol Henna Creme Colour ke saath.’

Vasmol brings in Vidya Balan to launch its new henna creme line

Dheeraj Arora, managing director and CEO of Vasmol’s parent company HRIPL, shared that Vidya Balan was a perfect choice for the brand due to Vidya Balan’s authenticity and cultural rootedness. He described her as someone who resonates strongly with Vasmol’s values and vision.

Vidya expressed her excitement, saying, 'Henna has always been part of our tradition. This new crème version is not only safe but also easy to use. I’m proud to be part of this journey.'

The Vasmol Henna Creme Hair Colour is now available in convenient packs, offering traditional hair care benefits with modern ease.