Prime Time (2019)

The film is aimed at sending out a message to all the media houses to utilise their power - the freedom of bringing out truth, RESPONSIBLY !! The film 'Prime Time' shows how a simple news, when sensationalised to attract greater audience, can negatively impact people's thought process. Media rightly and evidently has the power to seed, build, mould and shape perceptions. But as goes the popular words of wisdom 'With power comes responsibility', and in the case of media, where one wrong report or even a statement can mislead a large population and in some cases have devastating repercussions, the Responsibility is multifold.