Yash Raj Films indeed made some of the most successful films like Daag, Kabhie Kabhie, Chandni, Darr, the Dhoom series but none could attain the kind of acclaim, both in terms of critical and commercial that Dilwale Dulhania Le Jayenge (DDLJ) achieved!! The film created several records like it is the second film to win a maximum of 10 Filmfare awards (The first film is Amitabh Bachchan‘s Black, which won 11 awards). Second, the British Film Institute has placed DDLJ twelfth in the list of top Indian films of all time. The film won a National Film Award for wholesome entertainment and last but not the least the Film has become Indian Cinema’s Longest Running film in a single theatre!!
The film is still running in its 24th year at Mumbai’s Maratha Mandir cinema house from the day of its release on October 20, 1995!!! Initially, the film run in daily 3 shows to a packed house and completed Platinum Jubilee (75 Weeks) and was then shifted to matinee shows and since then its been 24 years and it is still running in its 1240 plus weeks!! However, there have been attempts to stop the show like in 2015 when the film completed 19 years. The Maratha Mandir theatre management decided to shut the show. However, Shah Rukh Khan and the fans of DDLJ were angry and hence the Yash Raj Films decided to continue the 11:30 am matinee
However, in 2017, the film was almost removed!! No, not permanently but the film was canceled for one show! Yes, the DDLJ fans that went to watch the film were left surprised to find a board outside the theatre informing DDLJ fans that the show had been canceled. Instead, a trailer of Shraddha Kapoor-starrer Haseena Parkar was screened! DDLJ fans created uproar and people gathered outside Maratha Mandir cinema hall protesting to screen DDLJ!!
Later Manoj Desai, executive director of Maratha Mandir Cinema cajoled the crowds. In a press statement, Desai said as Haseena Parkar lived in Dongri area, which is very close to Maratha Mandir hence to please the fans of Haseena Parkar the film producers had booked the entire cinema hall and paid equivalent to a houseful show. Desai said, “This was the first time Maratha Mandir had canceled a show of DDLJ in the past 24 years!!”
Manoj Desai informed another interesting anecdote that once a rich man from Mumbai had similarly booked the entire 1100 seats of the theatre and sat in the balcony with his girlfriend and proposed to her after the film!!