The fans are curious to know on the upcoming film Assi. The release is announced while there is no mention of the production house or the director of the film. 

A mysterious announcement was generated creating a buzz in the Bollywood circles as the social media usually lends a center stage to introduce the stars or shares the faces with the names mentioned or a mention of a production house on the first poster released. However, the film Assi poster had none of this which was just accompanied by a release date . It still garnered enough attention more out of curiosity among the Bollywood buffs. 

Assi film is releasing on the 20th of February 2026 . 

The poster of Assi on social media platforms on Tuesday afternoon sent the Bollywood fans in a frenzy . It only had a caption that says, ‘Only If you knew what it was, Eight times a day. Every Day. Every twenty minutes and when you do know it hits hard. Very hard!! This tag line and caption got everyone working overtime with their mind, what to expect and ASSI definitely becomes an urgent watch when its released-on the 20th of February 2026.  Meanwhile, makers asked to stay tuned for more details. 

What is strange about this poster is it does not carry the name of the production house or its logo , cast or crew !  This has raised the curiosity online for social media users and wondering if it’s a marketing gimmick and a strategy to raise the curiosity which the filmmakers and advertised have succeeded in doing so but the curiosity is without the mention of the star cast and the director, why is there so much of a secrecy for a film release.  One of the fans said , just happy there are no star faces on the poster for a change. 

About the film Assi. 

While not much is known about the film after it is announced more as a teaser launch, the formal launch of the film is expected later this month and the fans and audiences wait for the film’s details , the film is expected for its release alongside Do Deewane Seher Mein , a romantic drama starring Siddhant Chaturvedi and Mrunal Thakur which is also set for its release on screens on 20th February 2026.