Ekta Kapoor’s Balaji Telefilms has officially launched a new talent management vertical under its parent television film production company, Balaji Telefilms Digital. This new launch of ‘ Hoonur’ marks a step forward in the integrated entertainment ecosystems.  Designed with a film industry platform driven, Hoonur will mainly focus on artist development, strategic career planning, brand alignment and audience engagement across television and digital spaces. 

The initiative will be headed by Mohammed Nagman Lateef , a seasoned talent management professional with an 11 years’ experience in the industry and is an Iconic Entertainment.  

His appointment is coordinated with Balaji’s intent to build a structured approach to artists representation.  Hoonur will emphasise to aim as a platform to nurture individuals while offering them a long-term guidance to a creating a meaningful journey in a career in the entertainment segment. 

Hoonur represents prominent names.

The new established talent management vertical by Ekta Kapoor already represents prominent names such as Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal , Tejasswi Prakash and Shubhangi Atre.    Several other talents are also featuring in the upcoming format, including  Urvashi Dholakia, Ridhi Dogra, Shiv Thakre and Shiny Doshi. 

With such a vast landscape with Balaji Telefilms, it promises to commitment to blend along with content creation, digital strategy and talent representation.  It is positioning as a holistic approach towards powerhouse in shaping the next generation of artists in India in the ever-evolving entertainment industry.