Hrithik And JR. NTR To Stay Apart During War 2 Promotions

In order to maintain this fierce rivalry even during promotions, YRF has decided that the two actors will never be seen on the same stage.

According to a senior trade source, Hrithik and Jr  NTR will never be seen together in the promotion of the film - not in any press conference, not in any promotional video and not in any event.

YRF wants the audience to see the intense confrontation of these two on the big screen first, and only then should they see them together in a friendly atmosphere.

No Joint Promotions for Hrithik and JR. NTR

This strategy is another interesting initiative like YRF's spy universe films so far. Before this, Hrithik and Tiger Shroff were seen together for the first time in 'War' at the film's success party. During the promotion of 'Pathaan', Shahrukh Khan shot some special videos only for social media but did not take part in any promotional event. The result  the film broke records.

War 2 Promo Strategy: Keeping the Rivalry Alive

The source further explains, YRF's focus has always been on keeping the script and surprise elements safe. This is why a 'no interview policy' is adopted during promotions so that the cast does not reveal anything from the script.

War 2 is directed by Ayaan Mukherjee and will be released on IMAX worldwide on August 14, 2025. In the film, Kiara Advani is also becoming a part of the YRF Spy Universe, and this time we will get a glimpse of her most dangerous avatar. The film was produced by Aditya Chopra.