Bollywood actor Ajay Devgn is making his debut into the digital space with the web series Rudra: The Edge of Darkness. Disney+ Hotstar is now going to take us into the dynamic world of the metaverse with the series, where the actor will be seen in a digital avatar. The makers have partnered with Hungama Digital's Web3 venture called Hefty Entertainment to create this incredible Metaverse. They will explore the emerging intersection of this digital and physical world. 

 

Speaking of being part of India’s first ever metaverse experience, Ajay said, “The exciting and novel space of the metaverse is an all-new world. It goes beyond our wildest imagination. I have always wanted to be closer to my fans and today I can proudly say - I am there. With my avatar, inspired by my role in Rudra- The Edge of Darkness, I am marking yet another first by foraying into the metaverse with the Hotstar Specials series that is so close to my heart now. From a digital series debut to my very first venture into the metaverse, this has been an incredible journey for me.”

 

Siddhartha Roy, CEO of Hungama Digital added, “At the core of every entertainment lover is their undying love and adulation for their favorite celebrities. We at Hungama are extremely happy to introduce Disney+ Hotstar’s Rudra – The Edge of Darkness into the world of Metaverse through Hefty Entertainment. Being one of the first movers bringing Entertainment into the Metaverse, through the 3D universe hosted on our platform, we provide a stable and secure space for entertainment lovers to strengthen their relationship with their favourite celebrities.”

 

Rudra: The Edge of Darkness is a psychological crime drama directed by Rajesh Mapuskar. It is produced by Applause Entertainment in association with BBC Studios India. The series premieres today on Disney + Hotstar and also stars Raashii Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra. The series is an Indian adaptation of the British series Luther and will be available in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali languages.