Business is in a state of shock after the disappointment of films with different spending plans and producers are forced to re-examine their processes for distributing Highlight films. Entertainers are forced to cut back on their acting expenses while makers have now jarred bad scripts to make 2023 another glorious year for the Hindi film industry. One of the many advances taken by the industry involves sending non-theatrical films directly to the OTT stages.

Disney+ Hotstar has been offered to Shashank Khaitan's Govinda Naam Mera along with Vicky Kaushal, Kiara Advani and Bhumi Pednekar for an amount of Rs. 62 crores. "It's a comedian, though not exactly a film that's great for the big screen in this day and age