Sima Taparia, a matchmaker and OTT sensation, appears in the digital Tvc. The campaign Tvc begins in her style, with her advising a mother-daughter pair on what to expect from a potential relationship while the father cooks in the background. As Sima plays matchmaker on the mother and daughter, she confidently asserts that there is no such thing as a perfect match in this world: "Perfect match? "Kabhi nahi!" The father responds with a loud scoff and the words "Kuchh Bhi!" obviously defying Sima. The Tvc's then shows the brand-new line of blended masala mixes that, according to the company, are a "perfect match" for any meat dish.

Earlier to Licious has been successful in promoting their product by bringing on board Anil Kapoor and Arjun Kapoor who has done number of ads for the Licious Brand. In two ads made by Tilt Brand Solutions, we see the duo express their love for meat and seafood and the deep standards of excellence they expect whilst preparation.

Vivek Gupta, Co-Founder, Licious said, “Licious's most recent foray into masalas is in line with the company's strategy of diversifying its portfolio by utilizing its substantial core brand equity. We have noticed a shift in consumption patterns, with people wanting to make authentic recipes at home. Remarking on the brand's introduction to another classification, Yash Bhatia, Business Head, Licious said, "We are excited to enchant meat-darlings with the particular scope of Meat Masalas by Licious. Along with our profound comprehension of customer's meat-eating inclinations and resulting needs, we have had the option to accomplish a prevalent and separated item with our Meat Masalas range.