In 1996 Amrita Raichand Saluja was spotted by OBM one of the biggest Advertising Agencies through whom she got her first modelling assignment for the Whirlpool Ad. She was the face of their brand . Followed by Pepsodent, Clinic, Dabur, Ponds, Colgate, Nivea to name a few among the many other brands .. Read More
In 1996 Amrita Raichand Saluja was spotted by OBM one of the biggest Advertising Agencies through whom she got her first modelling assignment for the Whirlpool Ad. She was the face of their brand . Followed by Pepsodent, Clinic, Dabur, Ponds, Colgate, Nivea to name a few among the many other brands that she represented over a decade. Her family had put only one condition on her and that was no Bollywood and No television.
However, that didn’t stay for too long and she got her first break in Yash Chopra’s ‘Humko Ishq Ne Mara’ and ‘Time Bomb 9/11’ ,’ Ready’ which was with Salman Khan. Another film that she did was ‘Baat Ban Gayi’ with Gulshan Grover and Ali Fazal and her last was Subhash Ghai’s ‘Baaghi’.
She got a television offer which was called Mummy Ka Magic , on how to cook for your child when her own son was three or four years old. She shot about 13 episodes at the Film city shooting three episodes. But the experience enriched her culinary skills further and took her in that direction. Just as per her mother’s enriching talent in cooking.
Amrita Raichand also anchored television shows that were judging food shows, and from being a brand ambassador to receiving various awards, one of which was from the Government of India as the Cultural Ambassador of Food in India. She also did Ted Talks on why it is important to allow a child to eat what the child wants to and the equation is between a child and the food.
Amrita having worked in a few films went on to pursue culinary arts in Singapore to do an advanced course at Sunrice Global Chef Academy. She also did online certification courses in Gastronomy and Nutrition from Le Cordon Bleu.
This model and actress turned to super chef she plunged out of the entertainment industry forever and took to cooking on screen and got engaged to cooking in the cookery channel called, Mere Ghar Ka Khana, Beyond the Plate on Radio One on every Mondays. She started hosting a lot of YouTube on various shows such as Mummy Ka Magic, Thoda Aur Magic , Bites and Beyond. She has her own channel called ‘Being Amrita’ which goes beyond her work as an actress or a super chef and a model !!
Amrita has further signed up with an international company for an app called Thrive which has a diverse genre of people around the world making food. Her forte is, ‘ Learn to cook Indian Food’.
Amrita Raichand today is one of the Indian Celebrity chefs and an actress who carved a niche for herself in the world of entertainment and food. She has a charming personality that has won the hearts of a million fans across India and abroad and they admire her culinary expertise.
Amrita Raichand is an Indian celebrity chef and actress who has carved a niche for herself in the world of food and entertainment. With her charming personality and culinary expertise, she has become a household name in India.
Following her success as one of the super chefs, Amrita Raichand has hosted several cookery shows such as Tiffin Box and Gourmet Central. She is a celebrity chef who also appears in films and on television series.
Some of her films are B.A. Pass, and Zaalim Dilli and Gupta Clinic. Her performance received lot of positive applause and reviews appreciated her versatility as an actress. The audience loved her on screen.
Amrita has further appeared in number of television programs and her television show Mahi Way besides the Yashraj Films Humko Ishq Ne Maara and Time Bomb 9/11 with actor Rajeev Khandelwal and Kay Kay Menon made her famous as one of the talented actresses of Bollywood cinema.
Amrita Raichand’s popularity as a celebrity chef, model, actress and television actress has opened up numerous opportunities for her . Besides brand endorsements and modelling for some of the top brands, she has partnered with several food and lifestyle brands as well. She has created her own cookware and kitchen products. Her expertise in the culinary field has made her one of the most sought-after figures at the food festivals, workshops and food-related events.
Besides her debut film in 1997 in Bollywood films which was directed by Arjun Sablok, Raichand worked in Kaanchi as the third wife of Rishi Kapoor. She worked in music shows on Doordarshan, Ek Se Badhkar Ek, along with Mukul Dev. She was one of the judges on Punjab De Super Chef Season 4, which was a Punjabi cooking reality show being telecast on PTC Punjab.
Amrita was also a judge along with Sanjeev Kapoor on India’s Digital Chef.
She has won several awards such as the Indian Telly Award for Best Chef Female for her Popular cooking show Mummy Ka Magic.
She won the Gourmand World Cookbook Awards for her Amrita’s cookbook titled Tiffin Treats for Kids for nutritious and appealing recipes for school lunch boxes and the National Television Awards for the Best Television Chef.
Amrita was bestowed upon the Television Style Award for the Most Stylish Celebrity Chefs for her impeccable fashion sense and was acknowledged her to be the fashion icon in the culinary world.
She also won the Outlook Social Media Award for Best Food Influencer. She was honoured with the Lions Club Award for her contribution towards Child Nutrition and Welfare. Towards her commitment to raising awareness and supporting causes for children’s well-being.
Amrita Raichand received the Society Achiever’s Award for her outstanding contribution to the world of the entertainment industry as an actress. For her short-lived but significant presence in Bollywood in the field of acting.