Bollywood sensation Shah Rukh Khan and his son Aryan Khan have teamed up with entrepreneur Nikhil Kamath to dive into the luxury spirits business!

In a partnership with one of India's leading liquor companies, Radico Khaitan, the trio has the vision of changing the way people drink premium beverages as they enter the high-end spirits space.

SRK, Aryan, and Nikhil Kamath enter the luxury liquor market

This partnership combines the glitz and glamor of Bollywood, entrepreneurship from Kamath, and experience in producing premium alcohol from Radico Khaitan. While specific details are being kept under wraps, sources have indicated that they will develop a spirits brand with a particular focus on producing world-class whiskey for both the Indian and international markets.

Bollywood meets business in a premium spirits collaboration

Aryan Khan has experience in luxury lifestyle brands and will lend his expertise in defining the brand from the creative perspective, while Shah Rukh Khan ties his brand, charisma, and global appeal to the project. This represents an important step for the Khans to grow their business into spaces beyond just entertainment.

It is expected that the luxury spirits brand will launch before the end of this year, adding to India's portfolio of high-end liquor markets.