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The Gujarati-language comedy drama Auntypreneur is a genre-bending box-office success that provides a refreshing new perspective on age, ambition and small-business ownership. Directed by Pratik Rajen Kothari and starring the equally talented Supriya Pathak Kapur, the heartfelt film follows Jasuben, a 65-year-old Mumbai homemaker who breaks age-old traditions of sexism and ageism when she forges a successful business as an entrepreneur. By rallying a group of other women, Jasuben shows that it is never too late to pursue one’s dreams. Her catchy tagline, “Why should boys have all the dough?” embodies the fun and fierce creativity found along this powerful path.
As an audience and film review darling Auntypreneur has earned praise for its charming indie aesthetic, down to earth melodrama, quick witted comedy, and nuanced performances extended especially by its fiery lead Apsara and its technicolor supporting cast including Brinda Trivedi and Margi Desai. Beyond providing sheer entertainment, the film sets forth an inspiring narrative focused on financial independence, self-worth and reinvention later in life.
Ideal for recommending family drama or inspirational genre films, this newest film emerges as equally timely and timeless. Auntypreneur isn’t simply a film, it’s an ode to resilience and the audacity to begin again, positioning it to be a can’t-miss film for audiences hungry for positive and familiar cinema.
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