Karran Kurram will narrate the story of a woman who started a women's co-operative organisation to sustain a livelihood for herself and six other illiterate homemakers who were masters of cooking.
Karram Kurram is one of the upcoming movies of the drama genre. That new film weaves the inspiring story of Shari Mahila Griha Udyog, the famous women’s co-operative that created Lijjat Papad. The film’s story is set against the backdrop of the late 1950s in the city of Mumbai.
The story follows a brave housewife who faces social stigma and economic hardship and brings together six other housewives to take courageous action as a group. With little more than eighty rupees in startup capital and unlimited ambitions, they exploit their cooking skills and co-operation and begin making and selling papads, a local delicacy that becomes wildly popular.
As their micro-cooperative grows steadily, they face many of the personal and societal hurdles while developing the supply chains, organising finances, and struggling against the societal norms of female subservience. Later, their collective passion converts domestic challenges into entrepreneurial success and thereby eventually builds a women-owned powerhouse. Karram Kurram is one of the recent movie releases that illuminates how these ordinary women, through solidarity and hard work, shaped a legacy that by 2018 supported over 43,000 women and generated an annual turnover exceeding eight hundred crore rupees.