Taapsee Pannu has been known for a long time as the firebrand of the Indian cinema.  She has championed social messages through her films like Pink, Thappad, Mulk, Badla, Rashmi Rocket to name a few that had tackled women’s rights, domestic violence and addressed social taboos.  She is head- on with the niche carved for herself as the OG Protagonist, fierce, unfiltered, and unapologetically real to chasing commercial blockbusters to winning over international brands that had never used an Indian face earlier.  

When asked how did she manage this? She gave the credit to all the women and men who wanted to move forward together and that the brand had approached her, she said. There are some brands on an international standard who have never taken an Indian face but they felt their customer base is what they have to resonate with, and the honesty should resonate with the customers while we say about a brand it has to come from our heart.

The international brands saw it in her voice that aligns with the progressive values.  From her films Naam Shabana’s gritty spy to being the Dunki’s emotional depths, she had headlined on films that had sparked a conversation which had proved her mettle and value beyond the glitz only.  Therefore, it was only natural the international brands approached her. She said it’s a huge responsibility and that she will not endorse anything that she doesn’t herself believe in. 

Taapsee believes in being part of meaningful movies. 

Taapsee Pannu has brought about a change on how she views success in her films.  She is more prone to accepting meaningful movies that will earn her respect and brands deals on trust not just the ticket sales said the actress.    She stars in ASSI an investigative courtroom drama directed by Anubhav Sinha. Slated for its release in the theatres on February 20th 2026.