Much-awaited Bollywood film will release directly on OTT. Bhumi Pednekar, Vicky Kaushal and Kiara Advani starrer Govinda Naam Mera will release on a streaming platform. However, the makers have not given any information about its streaming partner and release date. The satellite and digital rights have been sold to Star Network for Rs 62 crore. Giving details of the same, the source had explained, “the digital rights are valued at Rs. 42 crores and the satellite rights at Rs. 20 crores.

The initial market expectation of Dharma Productions for Govinda Naam Mera was Rs. 80 crores, but the buyers were not too keen to spend such a big amount on the film. Finally, the deal was locked at Rs. 62 crores.” It is worth mentioning here that, Govinda Mera Naam is the fifth film produced by Dharma Production to skip theatres after Drive, Gunjan Saxena, Shershaah and Gehraiyaan.